IHOb changes name back to IHOP

[sherryfan]

I really don't care the name change as long as the food taste great!

[mrrangerrick]

It backfired. All other burger chains started mocking them and I think they realized it. If they had changed it to "International House of Breakfast" like everyone thought they were going for, then that would've made more sense. It would've marketed that they do more than just pancakes.

[yikes77]

In terms of marketing, the only loser was them.  Wendy's Twitter account was SAVAGE.

[alina6]

It may have been the dumbest thing since coke tried to go to new coke.

[hawkeye3210]

It backfired. All other burger chains started mocking them and I think they realized it. If they had changed it to "International House of Breakfast" like everyone thought they were going for, then that would've made more sense. It would've marketed that they do more than just pancakes.

Everyone knows that a "pancake" house does breakfast, so that really doesn't make any sense. This was about promoting more that they did more than just breakfast. It worked and got people talking. A few twitter accounts trying to poke fun at IHOP just promoted the gimmick even more.

[alarisracing]

Fun promo.

[nmbrown863]

I almost went for the first time the other day. Maybe one day I will finally try Ihop. Lol.

[bigfoot951]

I saw through the gimmick but it doesn't matter.  They accomplished exactly what they wanted to.  They brought a ton of attention to their company and I would guess that they got a good bit more business in the process.

[dancer139]

don't like  IHOP anyway.  go to dennys and get a better breakfast for the same amount of money and twice bigger pancakes !!

[king4cash]

They said it was a hoax to get people to buy their burgers...

[tnshpalmer85]

I knew the name change wasn't going to last. It sounded silly and how are they going to get people into hamburgers when they are famous for pancakes and breakfast. It was a silly thought who ever came up with it.

[timvolley]

i have never had a burger at IHOP

[shawnix]

I didn't realize they had changed the name. I wouldn't go to IHOP for a burger anyways 

[dwiley11]

there the same as they always were

[mrisha]

I didn't know it had changed to Ihob.  I thought they were running the Ad as a joke for a few days.  I never took what the Ad said seriously.  I  always felt it was a Fad.  As it turn out it was.