I've only shopped at a Whole Foods a few times, but was usually disappointed... For the most part, their prices were much more than other grocery stores, their produce was very poor quality, and for the most part they tended to cater to food fads rather than true quality products. I'd rather go to a local farmer's market than a Whole Foods store... The prices are much better, farm-fresh is usually better quality than "organic" (esp. from large organic farms from out of state), and it keeps the money more local. In fact even our regional grocery chains tend to have better quality foods at lower prices, again by being able to get their produce locally. Perhaps were I to live outside of the Midwest where it is more difficult to get farm-fresh products, then I wouldn't dislike Whole Foods as much as I do...