Do You Read Customer Reviews?

[RakiaTaylor]

I read customer reviews anytime I am about to purchase an item, book a hotel, eat at a restaurant and stuff like that.

[crazyzoo]

I do also it has stopped me from buying many things I also check the health inspections on local resturaunts

[mgint]

sometimes they can help with a decision on buying products online.

[Abrupt]

I do it for online purchases quite often but you have to look for the information behind the ratings.  I tend to ignore (at least initially) the highest and lowest ratings (if they have a rating system) as I find the more useful information to be in the middle.

[pjlicari17]

I am not even sure if I am doing this right, so please forgive me if I make little sense!

To answere your guestion, I do!  Because they MAY give me a decent answer that I sisn't know prior!  That is called "LEARNING"!

[lucky382001]

Sometimes I check them but sometimes they can be misleading too or they don't give enough information as to why they like or dislike the product. So generally research helps me know if it will likely work for me or not.

[sweedly]

I think it depends on the site and how much they check on the reviews. Someplaces are a bit more picky about who posts and about the post its self. If their not getting paided to make the post I feel I can trust the site better than places that pay customers to post reviews.

[brendy1990]

i do on major purchases and for sure on hotels.. 

[shortnlovabl3]

customer reviews are helpfull.  It keeps us from buying something that just won't work or is poor quality

[devideddi]

yes whenever available

[erinelise2]

I always read the reviews - then I add a grain or two of salt! There are people who are getting paid to post reviews.

[hvnlydevil]

I always use customer reviews when comparisson shopping. It's great to have a point of view from someone who owns and uses that item daily.

[crh55449]

I always read customer reviews. They help me pick what type of product or service I need

[tcarmody]

Yes, I do.  Who knows better than the customers??  I value that over some service reward that was given to them by corporate.

[davidh121]

I heavily rely on customer reviews (and expert reviews) when considering a product and sometimes travel destination services, but not so much as to hotels in particular. Reviews more often than not have actually caused me to delay a purchase or give up on an item entirely.