I use sales more than coupons.
I know, but it's easier to just follow the flow that the stores want me to take than stress over coupons. I'd be more inclined to use them for things other than foodstuffs, anyways.
So, to the question:
Name and store brands were I can - one example of not never-ever would be COFFEE. I mean, I don't drink Starbucks or anything outrageous, it's all Maxwell or Folgers. Tried store and it was such gross, undrinkable garbage. Maybe I just got used to the taste of better (bought like a year's supply in one go

Great deal!) or I just grabbed a bad can, but never again.
For clothes and stuff, yard sales! OK, and a few splurges here and there at Dollar Store, JC Penny's, and Wal-Mart

They have some good sales sometimes! I'm not interested in labels here.
For cleaners, eh, I'll try less name brands and store, when in a pinch, but generally wait till the good name brands go on sale.
Tools depends - for me mainly the cheapest for hammers etc, name brand for quality for the more expensive equipment, and then generally and mainly borrowed from my brothers

Medicines, almost all generic when not doctor prescribed. Also, I'm inclined to try internet-searched for remedies.
For Name brand, I also troll the discount stores.
Sometimes hit and miss, and obviously not a steady supply, but it's generally worth the savings to try something out. And you can find some really amazing deals there, mainly if you buy bulk true, but depending on the store, we pick up a lot of frozen, breadstuff, and some canned foods from them.
Also, sometimes you have to assume it's past it's due date or been handled poorly, but with most things "due dates" are suggestions with very little actual fact behind them.

And dented cans are generally fine, so long as there's no rust and you're not planning on storing them for too long a period. When in doubt, buy the smallest amount, try it out, and come back for more later if it's to your taste.
Also Aldi's is a monthly or bi-monthly trip. Store brand mainly, but good quality. Generally the cheapest place for milk and fruits, but unfortunately in another town. Still worth it to go and stock up in bulk on canned goods etc without being looked at funny. If you're a lucky duck and have one, they might even sell alcohol there!
