I think the trick to making a blog work, is to do more Telling than Selling. Nobody likes to be sold, but everyone appreciates valuable information that can help them do better at whatever they are looking for. I don't mean to imply that this is simple to do, I keep trying to improve on it myself, but it really is the First No Brainer we need to learn. In fact that's why I named my newest blog First No Brainer so I would be reminded every time I go there.
I agree completely with this. It really is the best marketing technique, whether online or even in the "real world". For example, if you were to go to a restaurant and the waiter kept trying to get you to purchase a bottle of wine, you might not be that tempted to do so. However if the waiter were to mention how a particular wine pairs well with the food you had ordered, and perhaps adds how the tannins in wine were healthy for the heart, you'd be much more tempted to purchase that bottle of wine.
Or an example in the online world... Instead of just trying to promote some brand of e-cigarette, were you to create a video-blog showing two different e-cig. brands and comparing / contrasting the 2, you'd probably get more people to make a purchase. One brand may be more expensive, but offers more options, like different flavors, various levels of nicotine, a car-charger, etc., But if you had your affiliate link to both brands, some people may buy the cheaper model since, to that individual, cost is the largest factor. On the other hand, some other person may be really trying to quit smoking regardless of the cost, so having to option of changing the level of nicotine (to gradually decrease the addiction) would be a major benefit to them, so they'd opt for the more expensive brand.
I remember the
2nd time I tried FC... When I actually joined FC, I was just starting to make money in the online world. I didn't know much at all, but found FC advertised on some PTC site (just using their referral link as the ad for FC) so decided I'd try it out. But when I actually got on here, I was totally confused. It seemed like you'd only be able to make money if I signed up for other offers, some of which required a credit card that would get charged after the first "free trial" month. Knowing my track record in being on-time, I just thought this site was a scam, and gave up before even trying. Enter in the 2nd time I was (re)introduced to FC. Again I was on some different site watching ads when I happened across one of OldBuddy's training videos for FC. Not only did the video suggest that the viewer join FC, but also gave valuable information as to how to make money for free, the benefits of referrals, etc. After watching the video, I finally
got how I could also make money on this site. And ever since then, I've become a regular on FC.
Another site that I really enjoy is essentially a blog of different ways to make money from home (
http://www.workathomenoscams.com/2007/08/27/is-fusion-cash-fusioncashcom-a-scam/ is his review of FC; or
http://www.workathomenoscams.com for the home page). It comes from another online entrepreneur, Eddy Salomon, who also uses the same philosophy in organizing his site. Instead of just showing a bunch of links to different sites, he actually delves into the pluses and minuses of each site. If you look at the link I posted about FC, you can see an example of just that; he discusses the program in general, says what the pros are about the site, and also looks at the cons so his reader can make an informed decision about the site. He does a lot of research on the different sites, not only whether he got paid from it, but also checking with the BBB, reading reviews on-line etc. His goal with the site is to direct his readers to legitimate work-at-home jobs that are not scams. By "telling instead of selling" he is able to get more followers... Not only for the one site a particular page is trying to promote, but also for all of the other sites he talks about. By showing you the benefit of one site, he also shows that he can be trusted and shows how knowledgeable he is, that readers of his blog may be more apt to take his suggestion in a different program as well.
@Ronnis25: Check out the site OldBuddy just mentioned... It actually looks pretty good, starting with getting your own site and hooking up WordPress to that site.