DICRIMINATION BASED ON RACE, GENDER, RELIGION...
Your premise is flawed because it is speculative and lacks evidence to support your accusations.
they don't want honest answers. the survey companies clients have products they want to support. in order to convince their sponsors to pay them, the survey companies must tailor the survey results to get the answer they want.
The arguement is based upon a dubious premise. Getting predetermined answers instead of a polled-sampling would not accurately reflect the market pool. Inaccurate answers would provide a false database upon which to base spending millions of dollars in advertising.
to sum up. the survey starts with the desired results already. the objective of the surveys are to weed out member survey takers who are not providing the desired answers.
Were the objective to receive predetermined results, (rather than a broader sampling criteria than such predetermination would allow), such companies could avoid paying for anyone to take surveys and 'manufacture' the survey results desired. This would still give inaccurate results to base advertising spending on however, they'd save money by faking results. Alternatively, advertisers might have a genuine interest in more accurate survey sampling so that they don't waste advertising money.
why they keep asking for your race and gender in the same survey is not really known, yet. by showing your hand that race and gender is so important that you have to ask it a bunch of times in the same survey, you are trying to get the message accross that what you receive from the survey company and their sponsors will vary depending on your race and gender.
Another possible "message" is that the survey companies are attempting to sample various criteria-points in their surveys and once one or more of these criteria-points have reached the sampling limit, further samples are redundant. That is, if the survey is intended to sample 2,000 people for example and 500 are "caucasian, male, $35000 income, have purchased a beer" then more of these answers would weight the sample too much. A more accurate sample would include "Asian, female, $30000 income, haven't purchased beer" survey taker.
Further, once the prescreening survey process begins, a few basic survey criteria questions are posed. If the survey taker matches these, the survey proceeds. If the survey-taker matches only a few of the criteria for a particular survey, another level of prescreening may occur in which some of the same questions previously asked are asked again, (especially if those questions pertain to another survey which the survey taker may qualify for). If the potential survey taker does not qualify during this prescreening process, (which may continue trying to match the survey taker with other surveys than the one initially attempted), they get screened-out.
FusionCash is also opening the door to speculation that they may be discriminating based on race, gender, religion and a myriad of other factors, as well as their big-spender sponsors.
Speculations do not constitute evidence however, FC's legal council may determine that they may constitute libel. To recover in a libel suit, the plaintiff must show evidence of four elements: that the defendant conveyed a defamatory message; that the material was published, meaning that it was conveyed to someone other than the plaintiff; that the plaintiff could be identified as the person referred to in the defamatory material; and that the plaintiff suffered some injury to his or her reputation as a result of the communication.