(Bloomberg) — A couple’s private conversation was mysteriously recorded by their Amazon Echo device and sent to one of their contacts, igniting privacy concerns about the voice-activated gadgets the online retailer wants to make as commonplace in homes as televisions.
The two found about it when they received a phone call two weeks ago from one of the husband’s employees telling them to "Unplug your Alexa devices right now. You’re being hacked," news station KIRO 7 reported. Amazon.com Inc. said in a statement to the station that it was an "extremely rare occurrence."
The Portland, Oregon, couple used Amazon’s voice-activated devices throughout their home to control heat, lights and the security system, according to the news report. Amazon in 2014 introduced the new line of devices, which can also stream music and order goods from Amazon via voice command. It has been busy introducing updated versions and adding features to sell more devices than rivals like Alphabet Inc. and Apple Inc., which offer their own versions.
Voice-activated assistants like the Echo and Google Home have gone mainstream. More than 60 million U.S. consumers will use a smart speaker at least once a month this year, with more than 40 million of them using Amazon’s devices, according to eMarketer Inc.
But Amazon’s lead in the market is slipping. The company shipped 2.5 million Echo devices globally in the first quarter compared with 3.2 million Google devices shipped in the same period, according to research firm Canalys.
People have been willing to overlook glitches in the Echo, like it turning on accidentally or without the wake word being uttered, said Ryan Calo, an associate law professor at the University of Washington who researches how law applies to technology. This incident is more alarming since a private conversation was recorded and sent to a third party, he said.
"Think about how uncomfortable the millions of people who own these things now feel," Calo said. "The real harm is the invasion into solitude people now experience in their homes."
It’s difficult to determine based on Amazon’s limited response if the Oregon couple’s device was hacked or if the incident was a software bug, said Daniel Kahn Gillmor, a technologist with the American Civil Liberties Union. Some manufacturers are responding to heightened consumer sensitivities about privacy by building devices that have physical switches to turn off sensors such as cameras and microphones, he said.
"We’ve invited these systems into our lives in ways that we are only beginning to see the negative consequences for," Gillmor said. "There are situations where we don’t need to have these things. A lot of people got the Echo because they feel like it’s this magic thing. Maybe the magic isn’t worth it."