Honestly, I believe it has to do with the parenting. When kids are strictly banned from anything, including alcohol, it just makes them want it more. When I was growing up, I was allowed a drink here or there. And today, I don't have a desire for alchohol like some of the other people around my age. My husband's parents were like that...they always said if any of their kids were caught underage drinking, they would kick their butts. And now, at least one of their kids has a drinking problem. Well maybe if they let him have a couple beers back in the day, he wouldn't want it so bad now.