Why Do We Always Look for Favorites?

[winlewisiv]

I love movies, but I can't pick one movie from all of the great movies I have seen!
I love books, but I can't pick one book from all of the great books I have read and say this is my favorite.
The same goes for Songs, Albums (CD's), Bands, TV shows etc.
Why don't people talk about something good they have experienced?
It may be a new or old experience so discussions can be about anything.
I always feel frustrated when the discussion is restricted by "favorites."